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Tags

Understanding Tags​

Tags are labels you can apply to your creatives to categorise them. Playboard uses IAB Taxonomies — an internationally recognised categorisation system used in digital advertising.

Tags help identify what the content is about.

Examples:

  • A restaurant promo → "Food & Drink"
  • A kids' toy ad → "Family & Parenting"
  • A car company promo → "Automotive"

Tags make it easier to manage content conflicts.

Types of Tags​

Playboard supports two types of tags:

  1. IAB Taxonomies (Default)
    • Standard categories defined by the Interactive Advertising Bureau (IAB).
    • Examples: Attractions, Automotive, Business & Finance, Education, Entertainment, and many more.
    • These are pre-defined and cannot be modified.
  2. Custom Tags
    • You can create your own tags for specific categories.
    • Examples: "Supermarket", "Concert", "Cinema".
    • Custom tags are team-specific and can be edited or deleted.

Using Tags​

To access and manage tags:

  1. Open the Tags page
    • From the left sidebar, click Tags.
Left menu with Tags highlighted.
  1. Browse IAB Taxonomies
    • Click the IAB Taxonomies tab to view standard categories.
    • Use the hierarchical dropdowns to navigate through tag categories.
    • Search for specific tags using the search field.
  2. Manage Custom Tags
    • Click the Custom tab to view your team's custom tags.
    • Click Add tag to create a new custom tag.
    • Enter a tag name and click Add tag to save.

Applying Tags to Creatives​

Tags are applied to creatives in the following ways:

  1. When uploading creatives
    • Tags can be assigned directly to creatives during upload.
    • Use the Tags field in the "Add new creatives" dialog.
  2. From client tags
    • If a tag has been applied to a client, it will automatically be applied to creatives when uploading.
    • This ensures consistent tagging for all creatives belonging to the same client.
  3. Editing existing creatives
    • Tags can be added or removed when editing a creative.
    • Open the creative menu and select Edit to modify tags.

Tag Conflicts​

Tag conflicts occur when two bookings that contain creatives with the same tags appear sequentially in the loop order.

How it works:

  • When planning content in the Planner, Playboard checks for tag conflicts.
  • If two adjacent items in the loop have matching tags, a warning will be shown.
  • The warning indicates the number of tag conflicts detected.

Resolving conflicts:

  • Use the Sort bookings feature in Loop order to automatically minimize tag conflicts.
  • Manually reorder items in the Loop order to separate conflicting content.
  • Consider adjusting tags on creatives to better distribute content.
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Note: Tag conflicts help ensure content variety in your playlists and prevent similar content from playing back-to-back.